Post-service SMS triggered by job completion, sentiment-branched: positive routes to Google review, negative routes to internal alert.
A home services client had a 4.6-star Google rating and 47 reviews. They wanted more reviews — but every previous attempt at automation had backfired. Either they got 1-star reviews from unhappy customers who they could've addressed privately, or the automation felt spammy and customers complained.
Review request automation has two failure modes. Asking everyone — you collect public 1-stars from the unhappy ones, tanking your average. Asking only obviously-happy ones — you miss a lot of would-be reviewers and your review velocity stays low. The middle path requires sentiment-detection before the routing decision.
Built a two-step request flow in GHL. First message asks 'How was your experience?' with a 1-5 numeric reply. Responses 4-5 trigger a Google review link. Responses 1-3 trigger an internal alert and an apology-resolution sequence — keeping the dispute private while opening a fix loop.
I'm available for engagement on GoHighLevel implementations, A2P 10DLC compliance, AI automation pipelines, and CRM migrations. Most projects start at $300–$1,200 depending on scope.
